Who we are

Garden Homes

The ownership and development team for the proposed multi-family project at the Westfield Trumbull Mall will be a partnership between Garden Homes and Rose Equities.  This relationship is built on a 65-year friendship and longtime partnership between two of the Company’s senior principals.   With a likeminded business prospective towards long-term, generational development, Garden Homes and Rose Equities are currently developing nearly 4,000 multifamily units together.

Garden Homes/Garden Communities/Garden Commercial Properties, collectively referred to as “Garden” or the “Company” is a privately held Short Hills, New Jersey based development company with a tradition of over 60 years of varied residential and commercial development experience.  Each of the Garden Divisions are well respected within the real estate development community as family owned entities controlled by the Wilf Family.

Garden Homes was established in 1954.  Originally formed for the purpose of constructing single family homes in New Jersey, the company then successfully ventured into the development of townhomes, condominiums and apartment communities marketed under Garden Communities and eventually formed its commercial division, Garden Commercial Properties for the purposes of developing and building shopping centers, office buildings, and mixed-use projects. 

While New Jersey continues to be our base of operations, residential and commercial properties have and continue to be developed throughout the Northeast including New York, Connecticut, Maryland, Massachusetts as well as in many other states throughout the country including California and Florida.   In Connecticut, Garden has developed, owns and manages more than 1000 residential units in five communities.

To view many of our residential and commercial properties, please visit the following websites:

Rose Equities

Rose Equites is a private, family owned, fully integrated development, management and investment group. With a unique generational investment strategy, Rose Equities seeks to combine institutional-quality best practices with the cultural and reputational heritage of a traditional family office. 

Throughout our long history, we have only conducted our business with a very select few of the best partners and friends. The word “friends” is important here as friendship is always the primary element of our relationship with our partners.   This mix of factors are true differentiators, making Rose Equities’ value proposition to the market place rare and exemplary. Our reputation within the marketplace of providing a high level of  “price, surety, and speed“ continues to insure a very robust deal flow of off market, strategic and unique opportunities.

Founded by brothers Jack and Leonard Glickman, Rose Equities’ origins began in 1949 with the purchase of its first duplex in New Jersey by the families’ matriarch/patriarch Rose and David Glickman.  Over the years, we have expanded our operations.  A significant event occurred in 1982 when Leonard, with his Los Angeles born wife, together with his father and brother moved to California, diversifying and expanding the portfolio.   Today, Rose remains very active, seeking new development and acquisition opportunities on both coasts.

Together with Garden Communities, Rose Equities has in the last 8 years acquired and is currently developing/entitling close to 4,000 units on best-of-breed sites within Orange County, California.  The Residences at Main in Trumbull is an example of our current activity on the east coast.



Unibail-Rodamco-Westfield, the owner of Westfield Trumbull, is the premier global developer and operator of flagship destinations, with a portfolio valued at over $71 billion as at December 31, 2019, of which 86% in retail, 6% in offices, 5% in convention & exhibition venues and 3% in services. Currently, we own and operate 90 shopping centers, including 55 flagships in the most dynamic cities in Europe and the United States. Present on 2 continents and in 12 countries, our centers welcome 1.2 billion visits per year. As at December 31, 2019, we had a $9/1 billion development pipeline. With the support of our 3,600 professionals and an unparalleled track-record and know-how, we are ideally positioned to generate superior value and develop world-class projects.